Take a second to picture a pickup truck. It could be that big, beautiful new model with a lift kit and all the bells and whistles, or it could be Ol’ Reliable sitting in your driveway. It could be an off-roading juggernaut or a humble work truck. It could be towering above traffic in an urban jungle, or it could be towing a horse trailer on a ranch. Anything goes.
Now, who do you picture driving it? What do they look like? Where do they live? What do they do in their spare time? Chances are, they look like you—but is that an accurate representation of the typical pickup owner today?
Below, we've compiled some of the most interesting, up-to-date pickup truck owner demographics and statistical data available to help answer the question: who buys pickup trucks? Some might surprise you, some might not. Either way, the facts are illuminating.
Contents
- Pickup Truck Owners by Age
- Pickup Truck Owners by Race, Gender, and Sexual Orientation
- Pickup Truck Owners by Living Arrangement
- Pickup Truck Owners by Education Level
- Pickup Truck Owners by Income
- Pickup Truck Owners by Location
- Pickup Truck Owners by Use
- Pickup Truck Owners by Leisure Activity
- Pickup Truck Statistics
- Pickup Truck Ownership in Summary
- Pickup Truck Owner Demographic FAQs
- Final Takeaways on Pickup Truck Owner Demographics